全球电子竞技市场崛起为品牌营销提供重大机遇

2019-10-03

  【环球网科技综合报道】根据WARC的一项调查调查显示,电子竞技的增长可以为那些寻求与各国竞技游戏粉丝建立联系的营销人员提供重大机遇。

  研究公司Newzoo的数据显示,到2018年,全球电子竞技行业的价值将达到9.06亿美元,高于去年的6.05亿美元。其中,北美将为这个蓬勃发展的行业贡献3.45亿美元,成为全球最大的电子竞技市场,其次为中国,将贡献1.64亿美元。

  而在全球电子竞技的品牌支出方面,预计今年全球将达到6.94亿美元,而2017年为4.68亿美元。

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